WORKING WITH PROVIDERS ON THE BUSINESS SIDE OF MEDICINE
You treat the patients. I'll handle the rest.
I work across the business side of healthcare. Practice launches, credentialing and payer enrollment, service-line growth, technology implementation, operational turnarounds, career guidance, and practice transitions all fall inside the work. If it touches how a healthcare business runs, there's a good chance I've already fixed it.
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Allison Muhl
FOUNDER & PRINCIPAL · ZENTARA GROUP
96%
EHR ADOPTION ACROSS U.S. PRACTICES
THE HIGHEST IN HISTORY
ONC Health IT Dashboard 2024
$15B+
SPENT ON HEALTHCARE TECHNOLOGY ANNUALLY
HIMSS 2025 Healthcare IT Report
43%
OF PROVIDERS STILL BURNED OUT.
THE TOOLS DIDN'T FIX IT.
AMA National Physician Burnout Study 2025
More technology than ever. Nearly half of providers still burned out. The problem was never the tools.
SOUND FAMILIAR?
Most healthcare providers know something is wrong.
Very few can name it.
When you are inside it every day, running it, staffing it, billing it, seeing patients through it, the pattern stops being visible. That is not a problem with you. That is exactly how broken systems survive. They hide inside the routine.
Allison finds them anyway.
"I see a full schedule. My biller says claims are going out. But the money coming in does not make sense."
Your schedule is full. Your team is busy. Claims are leaving the building. But the collections number at the end of the month does not match the work you did. The problem is almost never what you think it is.
OPERATIONAL DIAGNOSIS
"I opened this practice and it does not feel like I thought it would."
You credentialed. You built a website. You got licensed. Patients are coming in and the team is dropping balls. Something in the foundation was never set correctly. You can feel it. You cannot locate it.
PRACTICE LAUNCH AND REBUILD
"I want to add a new service line but every time I get close, it falls apart."
The idea is solid. The demand is there. But turning a service line from a plan into a functioning operation inside a real practice is a different thing entirely. The checklist is not the problem. The implementation always is.
SERVICE LINE IMPLEMENTATION
"My staff is doing their jobs. So why does everything still feel like it is on fire?"
Tasks are being completed. Patients are being seen. But there is friction in every direction. Staff answers the same questions ten times a day. Patients call about confusion that should not exist. That is a systems problem. Not a people problem.
TEAM + WORKFLOW
You do not need to know what kind of help you need.
You just need to know something is not right.
Here is where most of the people who reach out to Zentara are when they first make contact.
SOMETIMES YOU JUST NEED IT HANDLED
Not every problem needs a full engagement.
Some things just need someone who knows what they are doing.
Credentialing. Enrollment. Medicaid paperwork. DPC conversion. Practice launch sequencing. MSO setup. If you have a specific task that needs to be done correctly by someone who can act as your delegate and hand it back finished, that is also exactly what Zentara does.
WHO YOU ARE ACTUALLY CALLING
I have worked inside
healthcare at every level.
I know what a functioning
practice looks like.
I know what a broken one feels like.
I am Allison. I did not build Zentara Group to hand you a report. I built it because I kept watching providers work themselves into the ground trying to solve problems that were actually solvable. Fast. With the right set of eyes.
I have spent 28 years inside healthcare. Not beside it. Inside it. As VP of Surgical Services I oversaw 23 operating rooms and seven departments that had spent years siloed from each other. I connected them. I have worked with over 1000 physicians and APRNs. Every one of them left thinking differently, running their practice differently, practicing medicine better than before I walked in. I don't just fix what's broken. I leave an imprint that stays after I'm gone.
I look at your practice, your team, your processes, your revenue, your digital presence, and your patient experience as one interconnected system. Nobody else is looking at all of it at once, which is why their fixes don't hold and mine do.
That is why Zentara exists. Not because the market needed another outside opinion. Because practices like yours need someone who actually knows what connected looks like and will not stop until it is.
You talk. I listen. And then I tell you what is actually going on.
• No reports that sit in a drawer.
• No frameworks that do not translate to your actual staff.
• No advice you already Googled, received from AI.
• No generic solutions for a problem that belongs specifically to you.
I work with two kinds of people.
Now building hustleNP, a career intelligence platform for APRN's.
WHAT WORKING WITH ZENTARA ACTUALLY LOOKS LIKE
I do not show up with a solution.
I show up with the right questions.
Every practice is different. Every problem has a root cause that is specific to how that practice operates. Zentara does not use templates. The work is built on pattern recognition developed across 28 years of real healthcare operations.
01
I look at everything.
Not just the part you think is broken. Your scheduling, your billing setup, your staff workflows, your revenue by payer, your online presence, your patient experience from the first touchpoint. I am looking for where your effort and your outcome are not matching. That gap is where the cost is hiding.
02
I tell you what I actually see.
Not what you want to hear. What is actually happening and what is causing it. Most of the time, the problem you reached out about is a symptom of something three steps upstream. I name it clearly, in plain language, without needing to explain what a CPT code is first.
03
We build the fix together.
Not a slide deck. Not a recommendations document. An actual plan with actual steps your actual team can execute. I stay in it with you until it is running. If something needs to be built from scratch, I build it. If a workflow needs to be retrained, I train it. I do not hand off and disappear.
04
You stop explaining things you should not have to explain.
That is how you know it worked. Staff stops asking the same questions. Patients stop calling about the same confusion. Revenue starts moving. The day feels different. Because the system around them finally works.
WHAT ACTUALLY HAPPENED
I do not measure success by deliverables.
I measure it by what changed.
These are real engagements with documented outcomes. No client names because clients do not ask to be in a portfolio. They ask for results.
2x Revenue
A primary care practice was close to closure. I rebuilt every workflow, expanded service lines, and built an allergy testing and immunotherapy program from scratch. Revenue doubled in the first nine months. I handed the practice back to the owner running profitably with systems that still hold today.
IN THE FIRST 9 MONTHS OF A NEW SERVICE LINE
Independent and Growing
A hospitalist physician was at risk of losing his independent contract. The hospital was consolidating and moving toward agreements with larger groups. I identified the surgical specialties generating the highest procedure revenue, built his alignment with those teams, and repositioned him as the specialist those surgeons needed in the room. He kept his independent contract. His revenue increased significantly. The hospital kept him because the right people wanted him there.
SURGICAL HOSPITALIST NICHE BUILT WHILE HIS POSITION WAS UNDER THREAT
90% Retained
A retiring physician needed to transfer 1,000+ patients within a timeline no one believed was possible. I managed the office move, 3,000+ chart transfers, a new lease, and the full patient communication strategy. First patient at the new location: seven days after I started. Ninety percent of his patients came with him.
PATIENT RETENTION IN A FULL PRACTICE TRANSFER — COMPLETE IN ONE WEEK
"Allison is exactly who you want in your corner."
Working with Allison on my hospital credentialing was one of the best decisions I made for my practice. The process felt overwhelming and I had no idea where to start. Allison took complete ownership as my delegate and handled every detail from start to finish. She communicated clearly every step of the way so I always knew where things stood. Because of her work I was credentialed and practicing without the delays and frustrations I had been dreading. — Mildred, NP
CREDENTIALING + PRACTICE OPERATIONS
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90%
Patients Retained Through Transition
-30%
Operating Expense Reduction
+219%
Billable Encounter Growth
+470%
Net Revenue Growth
HOW WE WORK TOGETHER
Three ways to start.
One right one, for where you are right now.
FORENSIC REALIGNMENT — REMOTE OR ONSITE
The Practice Reality Check
I look at your practice from the outside the way a patient sees it, then from the inside the way you see it. Most practices are running two different versions of themselves without knowing it. I find every place those two things do not match and level them out.
Written realignment map. Prioritized next steps. 30-minute working call with Allison.
$397 remote / $597 in person
Onsite includes a patient-experience walkthrough. Up to 90 minutes. Las Vegas metro travel included.
LIVE SESSION
The Revenue Recovery Session
A 90-minute working session where Allison reviews your practice's revenue data before the call and tells you exactly what is broken, what is causing it, and what to fix first.
Pre-call data review. Live diagnosis. Written 3-step action plan within 24 hours.
$497 remote / $797 in person
In person available in Las Vegas metro. Includes a walkthrough of your physical workflow, not just your numbers.
30-DAY ENGAGEMENT
Fix the Flow: Operational Sprint
A 30-day rebuild of the single highest-cost operational gap in your practice. Not a report. Rebuilt workflows, documented SOPs, and trained staff. Starting the week the engagement ends.
Current state process map. Redesigned workflow with SOPs. Staff training guide. 30-day implementation checklist.
$3,500 to $7,500
Prior auth rebuild, denial prevention, documentation reduction, or scheduling restructure. Final price confirmed after a scoping call.
Healthcare is not going to get less complicated.
Your practice does not have to stay this hard.
Las Vegas based. Serving practices nationally.
The work Zentara does is not complicated to describe.
It is just rarely done: go in, find what is actually broken, build the fix,
and stay until it holds.